Range Rover is a British luxury SUV brand within JLR, with a lineup that today includes the flagship Range Rover as well as the Range Rover Sport, Velar, and Evoque. Across the brand, the focus is on combining modern luxury, distinctive design, comfort, and genuine off-road ability rather than treating luxury and capability as opposites.
In recent years, Range Rover has become a clearer standalone brand inside JLR’s “house of brands” strategy. That means Range Rover is no longer just a model name, but one of JLR’s core brands, with its own identity and a central role in the group’s modern luxury positioning.
Range Rover’s electrification strategy is already underway through plug-in hybrid models, and the next major step is the launch of the fully electric Range Rover. JLR says electrification is central to its wider strategy, and Range Rover presents the upcoming electric model as the beginning of a new era for the brand. The company is positioning it as a fully electric luxury SUV that keeps the refinement, capability, and premium character expected from a Range Rover, while adding a near-silent driving experience and zero tailpipe emissions.
Range Rover has also linked its EV plans to a broader sustainability push. JLR says it aims to become carbon net zero across its supply chain, products, and operations by 2039, while Range Rover highlights both electric and plug-in hybrid vehicles as part of that transition. In practice, the brand appears to be taking a gradual path into electrification: expanding hybrid offerings first, then introducing a full EV at the top of the lineup.
