Honda has long been known for its reliable combustion-engine vehicles and hybrid technology, but the company is now making a decisive push into the battery electric vehicle market. The Honda Prologue, launched in 2024 as the brand's first mainstream EV for North America, is built on General Motors' Ultium platform and has been well received for its spacious interior, competitive range, and attractive pricing.
The centerpiece of Honda's electrification strategy is the Honda 0 Series, a new family of purpose-built electric vehicles developed on Honda's own dedicated EV architecture. Unveiled in concept form at CES 2025, the 0 Series promises a thin, low-profile design with a focus on lightweight construction, advanced software-defined vehicle capabilities, and Honda's proprietary operating system. The first 0 Series production models are expected to arrive in 2026.
Honda is also investing massively in battery technology and manufacturing. The company has established a joint venture with LG Energy Solution for battery production in North America and is developing its own solid-state battery technology for future vehicles. Honda's partnership with Sony through the Afeela brand adds another dimension to its EV ambitions, targeting the premium tech-forward segment.
In other markets, Honda offers electric models like the Honda e:Ny1 in Europe and the e:NP series in China. The company has committed to investing approximately $65 billion in electrification and software through 2030, signaling that its EV transformation is a top corporate priority.
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