ItsOnlyElectric

It’s Only Electric: Swedish EV reviews in English for European-focused buyers

It’s Only Electric is a Swedish YouTube channel in English focused entirely on fully electric vehicles. The channel describes itself as covering EV reviews and more detailed electric-vehicle topics, and recent listings show around 38,000 subscribers and roughly 300 videos. This places it in the category of focused independent EV channels rather than large mainstream automotive media.

The channel is best suited to viewers who want European EV coverage in English. That is one of its main strengths: it is based in Sweden, covers many cars that matter in the European market, and presents the content in a language that makes it accessible beyond Scandinavia. For viewers outside Sweden who want Nordic and European EV context without relying on Swedish-language channels, It’s Only Electric fills a useful gap.

The content is mainly built around electric-car reviews, range tests, charging tests, noise tests, comparisons, road trips, and first looks at new models. Recent visible examples include coverage of the Tesla Model Y, BMW iX3, Kia EV5, Volvo ES90, Renault 4 E-Tech, Smart #5, Polestar 4, Zeekr models, and Chinese EVs shown at major auto events. The channel therefore works well for viewers following both established European EVs and newer models from China.

A major strength of It’s Only Electric is its practical test orientation. The channel often looks at real consumption, charging, range, cabin noise, and long-distance usability rather than only design and specification. Videos such as Stockholm–Oslo road-trip tests, range battles, and model-specific charging or noise evaluations are useful because they help viewers understand how an EV behaves outside ideal brochure conditions.

The geek level is moderate. It’s Only Electric covers the EV numbers that matter to most buyers, including range, efficiency, charging, battery size, cabin noise, speed, and usability. It is more EV-specific than a mainstream car-review channel, but it is not primarily a highly technical engineering channel. Viewers looking for battery chemistry, detailed thermal-management analysis, diagnostics, or laboratory-style charging-curve testing may need more specialized sources. The channel’s strength is practical EV evaluation in real-world European use.

The EV stance is clearly EV-positive, but generally practical. The channel is dedicated to fully electric vehicles and treats them as serious everyday cars, but the reviews still focus on whether individual models perform well. Range, charging, comfort, noise, efficiency, software, value, and practicality all matter. This makes the channel useful for viewers who already lean toward EVs but still want help understanding which models are genuinely strong and which compromises are important.

The presentation style is independent, direct, and consumer-focused. It’s Only Electric does not feel like a broad car-entertainment channel built around combustion-engine culture, racing, or dramatic presenter personalities. The tone is more about showing the car, explaining the relevant EV details, and giving viewers enough practical information to compare models. This makes it approachable for EV shoppers as well as enthusiasts.

Production quality is clean and modern, with a straightforward YouTube style. The channel is not as cinematic as the biggest international automotive channels, but the videos are visually clear and focused on useful information. The format suits viewers who care more about real-world EV results than entertainment-heavy editing.

The channel also has a wider social presence and podcast link under the It’s Only Electric name, including “EVs, Politics & Pancakes.” This gives the project a broader EV-discussion angle beyond individual car reviews, although the main YouTube channel remains the central platform for vehicle coverage.

The main limitation is that the channel is still relatively small compared with major car-media brands, so it may not have the same breadth of access, production resources, or publishing frequency as the largest outlets. It is also more consumer-test focused than deeply technical. However, its combination of English-language presentation, Swedish location, European-market relevance, and fully electric focus gives it a clear identity.

Overall, It’s Only Electric is a useful channel for viewers who want practical EV reviews, range and charging impressions, noise tests, road trips, and comparisons from a European perspective. It is especially valuable for English-speaking viewers interested in Nordic and European EV conditions. It is not the most technical or cinematic EV channel, but it offers a strong mix of accessibility, real-world testing, and full commitment to electric vehicles.